I Faked A Kidney Stone

Conversation ... Or not?

" Markets are conversations." The Cluetrain Manifesto Thesis also appears in the mine. Again and again. Thanks to this new conversational space, new forms of communication grow and become increasingly important. Organizations should talk to their customers and should listen. And of course, the use of blogs is a great tool for this.

The "old" mantra "a blog is a website that does not require technical expertise for implementation, with reverse chronological order, providing updates frequently and usually incorporates a lot of links to other blogs or pages that the author feels interesting, and a space to leave comments to encourage a conversation "is something my students have to suffer again and again. We know that when one focuses on a topic just talking about it all hours. The conversation is crucial, directed conversation, unlike what happened in the "old fashioned" forums, and ongoing exchange of views.

Leo dozens of blogs every day. In all sorts of topics. Some well-known and others, absolutely lost in the vast blogosphere. At a time now I look at the comments. Rather, I look at the lack of them. Of course, Enrique Dans, Julio Alonso or kids of Alt1040 can have posts with a couple dozen of external interventions, and Microserfs decided to close them long ago. But what about the rest?

response prefer not to publish, but the truth is that silence is prevailing. Occasionally someone says something, and I imagine the author of the blog is happy at that time. But they are scarce, too scarce. Maybe it's our tendency to " lurkeo " should not be particularly negative. Since then the blogosphere is growing every day. We all talk about it. To "La 2" realizes that "large minority" is there and he devotes a daily program (Which all this seems a glaring success.) But most do deaf ear to the conversation proclaimed. Yes, sometimes we discuss where we know the "scribbler" on duty. And even we do more to make our firm and well get some extra visit, rather than something new.

Against this background, difficult to convince many companies of the goodness of this channel. At least, if no comment, nor the negative there, right? ;-)